Anomaly investigation
Compare unusual activity with a suitable baseline and business context.
MereSimplicity Intelligence
Advanced Analytics & AI
Some business questions need more than a comparison of totals.
Unusual behaviour, changing customer groups and the likelihood of a defined outcome can need a deeper investigation. Start with a clear question, then establish whether the available evidence supports a statistical model or AI-assisted analysis.
Start with a real business question and the information your business already captures.
Take controlStart with your business questions
What would you like to understand?
- Which activity is unusual enough to investigate?
- Do groups of customers behave differently?
- What patterns are ordinary reports missing?
- Can recorded outcomes support a useful prediction?
- Does a model improve on a simpler approach?
From the question to the evidence
Use a more complex method only when it earns its place.
Begin with deterministic analysis and a simple baseline. Check historical coverage, quality and recorded outcomes before modelling. Evaluate the result on suitable held-out evidence, make uncertainty visible and keep AI-assisted interpretations reviewable. A pattern suggests an investigation; it does not prove a cause.
Segmentation & clustering
Explore groups with meaningful differences in recorded behaviour.
Classification & prediction
Estimate a defined outcome only when sufficient representative evidence exists.
AI-assisted analysis
Help explore evidence and explanations with visible sources and human review.
Evaluation
Compare performance with a simpler method and review limitations before acting.
Begin with the evidence
What information would we need?
Start with the records behind the question. Agree what each measure means and connect it with how your business works.
- A defined business question and intended use
- Sufficient representative historical records
- Recorded outcomes where prediction requires them
- Acceptable completeness and quality
- A suitable evaluation period and baseline
How we approach the question
Recipe eligibility before analysis · Simple baselines first · Held-out evaluation · Visible assumptions and uncertainty · Recorded methods and provenance · Human review before action
Evidence and trustWhat does this mean for your business?
Explore the questions and records that matter in your industry.
Start with your business question.
Bring the question. We’ll help work out what information matters and whether it can support the decision you need to make.
Take control