Understand your customers
See repeat behaviour, purchase frequency and customer patterns in authorised records.
Start here — Customer IntelligenceMereSimplicity Intelligence
Better decisions.
A clear next step.
Start with the question that matters to your business.
Experience Simplicity LabsAnticipate changing demand
Explore when products, bookings or locations may need more capacity.
Start here — Demand IntelligenceMake recommendations more relevant
Help customers find suitable products, services and offers.
Start here — Recommendation IntelligenceUnderstand business performance
Find patterns in branch performance, cancellations, fulfilment and lost opportunities.
Start here — Business IntelligenceExplore your market
Investigate local demand and gaps in the products or services people can find.
Start here — Market IntelligenceTurn decisions into action
Connect customer intent with suitable products, businesses, availability and workflows.
Start here — Commerce IntelligenceWhat information do I need?
- Customer Intelligence
- Transaction history, stable customer references and timestamps.
- Measure: Repeat purchase share, purchase frequency and retention over a defined period.
- Demand Intelligence
- Dated sales or booking history, availability, stock and relevant calendar context.
- Measure: Forecast error against a baseline, stock waste and unmet demand.
- Recommendation Intelligence
- Catalogue, eligibility rules, availability and authorised interaction or purchase history.
- Measure: Recommendation engagement, conversion and basket value using an agreed comparison.
- Business Intelligence
- Consistent location IDs, transactions, bookings and operational outcomes.
- Measure: Completion rates, cancellations, response time and variation between locations.
- Market Intelligence
- Appropriately authorised, representative market and geographic information.
- Measure: Evidence for a defined market question, with coverage and uncertainty made clear.
- Commerce Intelligence
- Structured offers, constraints, availability and traceable commercial outcomes.
- Measure: Successful fulfilment, fewer failed journeys and operational time saved.
Where does it fit?
Restaurants & hospitality
Explore booking patterns, repeat visits, menu demand and staffing decisions. Begin with reservation or transaction history.
Retail & e-commerce
Explore repeat purchases, product relevance and stock planning. Begin with a consistent catalogue and dated sales.
Hotels & accommodation
Explore occupancy, booking lead time, guest preferences and cancellations. Agree on the data and decisions first.
Multi-location businesses
Compare demand and operating patterns between branches. Consistent identifiers and comparable reporting periods matter.