Business model
Understand what you sell, how work is delivered and how the business earns revenue.
MereSimplicity Intelligence
Data Strategy & Business Understanding
The same numbers mean different things in different businesses.
A full appointment book, a busy dining room and a growing order total raise different questions. Before analysing anything, we need to understand how your business earns money, serves customers and makes decisions.
Start with a real business question and the information your business already captures.
Take controlStart with your business questions
What would you like to understand?
- How does your business make money?
- What products or services do you offer?
- Who are your customers?
- What counts as a transaction or a returning customer?
- Which locations, channels and systems do you use?
- What decisions does your team regularly make?
- What does your business call things internally?
From the question to the evidence
Context turns a number into a useful question.
What counts as a sale? When is a customer considered to have returned? Which days and locations can be compared fairly? Your team confirms these meanings so an answer fits the business you actually run.
Customers & activity
Agree what a customer, transaction, booking or repeat visit means in your business.
Locations & channels
Map where activity happens and how people discover, buy from or contact you.
Systems & terminology
Identify the tools you use and the names your team gives to important records and processes.
Decisions & priorities
Start with the choices you regularly face and what would make those choices clearer.
Begin with the evidence
What information would we need?
Start with the records behind the question. Agree what each measure means and connect it with how your business works.
- A description of your business and industry
- Your products, services and customer relationships
- Locations, channels and everyday workflows
- The systems and terminology your team uses
- Business questions, priorities and agreed definitions
How we approach the question
How your business earns money · What important records mean · How locations and channels differ · Which comparisons are fair · Definitions your team has confirmed
Evidence and trustWhat does this mean for your business?
Explore the questions and records that matter in your industry.
Start with your business question.
Bring the question. We’ll help work out what information matters and whether it can support the decision you need to make.
Take control