First visits
See when new customers first appear in your records.
MereSimplicity Intelligence
Customer Analytics
Who keeps coming back — and who quietly disappears?
Some customers keep returning. Others quietly stop booking or buying, and the sales total hides the difference. Understand how recorded customer activity is changing.
Start with a real business question and the information your business already captures.
Take controlStart with your business questions
What would you like to understand?
- Who are your most valuable customers?
- What do different customers buy?
- How often do they return?
- Which customers are becoming inactive?
- What do customers tend to buy together?
- Which customer groups behave differently?
From the question to the evidence
See the change before it disappears inside the total.
Review repeat visits, purchases and gaps in activity over a meaningful period. See which relationships deserve attention and use your team’s customer knowledge to choose a response.
Repeat activity
Understand who returns and how often.
Recorded value
Compare purchases or bookings over an agreed period.
Customers going quiet
Notice longer gaps compared with their previous pattern.
Different groups
Review meaningful differences in recorded buying or booking activity.
A useful response
Connect the pattern with customer context and choose a useful response.
Begin with the evidence
What information would we need?
Start with the records behind the question. Agree what each measure means and connect it with how your business works.
- Stable, permitted customer references
- Dated transactions or bookings
- Relevant purchases and service activity
- Enough history to distinguish repeat behaviour
How we approach the question
Repeat visits and purchases · Changes in customer activity · Customer groups · Recorded customer value · Permitted records and clear limits
Evidence and trustWhat does this mean for your business?
Explore the questions and records that matter in your industry.
Start with your business question.
Bring the question. We’ll help work out what information matters and whether it can support the decision you need to make.
Take control