Performance
Compare products, services and locations over a defined period.
Business Intelligence & Analytics
Sales changed. Was it one product, a quieter afternoon, fewer repeat customers or a different mix of work? The total is a starting point. Understanding where the change happened makes the next decision clearer.
Start with a real business question and the information your business already captures.
Take controlStart with your business questions

From the question to the evidence
Compare similar periods, products, services and locations. Bring in relevant changes such as opening hours or availability, then investigate possible explanations. A pattern can suggest a question; it does not establish a cause.
What happened?
Sales fell in this illustrative scenario.
Where?
The change is concentrated in afternoon orders at one location.
What might explain it?
Check opening hours, availability and customer activity before drawing a conclusion.
What matters?
Decide which explanation needs investigation before changing staffing or prices.
Compare products, services and locations over a defined period.
Consider trading hours, capacity, promotions and other relevant changes.
Use consistent measures so everyone is discussing the same business question.
Notice unusual sales, bookings or location activity and investigate it against a suitable baseline.
Begin with the evidence
Start with the records behind the question. Agree what each measure means and connect it with how your business works.
Like-for-like comparisons · Consistent business measures · Sales and booking trends · Location and service context · Changes worth investigating
Evidence and trustExplore the questions and records that matter in your industry.
Bring the question. We’ll help work out what information matters and whether it can support the decision you need to make.
Take control