Commerce · Conversion
Engineer the journey. Then understand the sale.
A clothing catalogue becomes useful when a customer can move from finding a product to taking the next step.
- Discover
- Choose
- Enquire
What we built
We built the ecommerce experience, product catalogue and customer enquiry paths for this streetwear brand.
The next Intelligence question
The next Intelligence question: which products create completed orders and useful margin? Connect permitted product, order and cost records; compare the journey by product before changing stock or promotion.
Worked example · Hypothetical figures
20 × (R450 − R280 − R50) = R2,400
For 20 hypothetical orders, subtract R280 product cost and R50 variable fulfilment cost from a R450 selling price. R9,000 in revenue leaves R2,400 contribution before fixed costs, tax and returns.
These stories describe our Build work and the measurement questions it opens up. Intelligence is in development. Numerical walkthroughs are hypothetical examples; measured client results have not been supplied.
Next story · TRUECOLOURS